Yuswo Hady - Inventure Knowledge

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Written by Yuswo Hady 29th June 202130th June 2021

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BALI TOURISM MEGASHIFT

Sdh hampir 3 minggu saya “Working From Bali”. Fyi, selama pandemi sdh 4 kali sy WFB dmn msg2 kunjungan rata-rata 15 hari. Tiga kunjungan sebelumnya sy lakukan via roadtrip, baru yg ke-4 ini sy berani naik pswt. Mengelilingi destinasi demi destinasi di Bali n mengamati perilaku travellers, sy lihat terjadi MEGASHIFT pariwisata di Bali. Mmg […]

Written by Yuswo Hady 23rd June 202130th June 2021

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RONALDO vs COCA COLA “THE MILLENNIAL DISRUPTION”

Dalam buku “Millennials Kill Everything” (2019) sy menulis: “millennials KILL soda”. Lho kok bisa? Tahun 1985, di negara asalnya AS, Coca Cola meluncurkan New Coke sekaligus mau mematikan Coca Cola klasik. Apa yg kmd terjadi? Para konsumen fanatik Coca Cola di seantero negeri sontak protes keras. Blunder terbesar dlm 100 tahun sejarah Coca Cola ini […]

Written by Yuswo Hady 19th June 202119th June 2021

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SIX WRONG FRAMING POSITIONS in Selling via Zoom

Pasca pandemi, jualan scra virtual via Zoom (VIDEO SALES CALL) bakal mjd kenormalan baru. “Face-to-face selling (only) is DEAD” Namun byk salesmen yg tak sadar bhw posisi wajah di layar Zoom (FRAMING POSITION) saat mempresentasikan produk ke calon klien ternyata menentukan efektivitas penjualan..Contohnya posisi “SKYDIVER” (foto kiri atas) dmn posisi layar laptop Anda terlalu rendah […]

Written by Yuswo Hady 16th June 202116th June 2021

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MAKIN KEPEPET MAKIN INOVATIF

Salah satu ciri org Indonesia 🤣 adl belum kreatif klo belum KEPEPET. Blessing in disguise, kondisi kepepet membuahkan berkah krn inovasi2 luar biasa bisa lahir dr kondisi kepepet. Hal ini misalnya dilakukan oleh Bandara Ngurah Rai Bali dgn memberikan layanan pengambilan foto dan video di bbrp lokasi menarik di Bandara. Di tengah pendapatan Aero (layanan […]

Written by Yuswo Hady 16th June 202116th June 2021

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“MCD x BTS” MARKETING LESSONS-LEARNED

Apa saja pelajaran2 berharga yg kita dapat sbg marketers dr viral McD x BTS? Ada 5 yg sy catat. #1. THE POWER OF ARMYPilar utama sukses kampanye branding McD x BTS terletak pada ARMY (fans BTS) yg mati2an menjalankan aksi 3P: PURCHASE (beli), PROMOTE (woro2 via WOM), PROTECT (melindungi reputasi BTS). ARMY adl AKTOR UTAMA […]

Written by Yuswo Hady 13th June 202113th June 2021

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“RIDING THE WAVE” VIRAL MCD x BTS

Dengan sukses luar biasa kampanye branding McD x BTS, maka pertandingan McD dgn kompetitor2 bebuyutannya KFC, Burger King, Taco Bell kini memiliki skor 1 : 0 utk kemenangan McD. Namun rupanya tak menyerah n tak mau puas hanya dgn mjd penonton. Lalu apa yg mrk lakukan? Mrk MENUNGGANGI viral McD x BTS sepanjang dua hari […]

Written by Yuswo Hady 11th June 202111th June 2021

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CUSTOMER EVANGELIST “ARMY dan BTS”

Jangan samakan para ARMY (fans BTS) yg membeli “BTS Meal” kemarin… …dgn kita-kita (bukan fans berat BTS) yg membeli paket French Fries + Cola + Nugget biasa di McD. Yg pertama adl CUSTOMER EVANGELIST. Sementara yg kedua adl customer biasa. Keduanya beda sama sekali; layaknya BUMI dan LANGIT. French fries + Cola + Nugget have […]

Written by Yuswo Hady 11th June 202111th June 2021

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MCD + BTS & CROWD MARKETING

Heboh kampanye branding McD + BTS mengingatkan saya pd buku yg sy terbitkan tahun 2008. Judulnya: CROWD: “Marketing Becomes Horizontal.” Dgn sub-judul: Your CUSTOMERS are SALESMEN. Buku itu memuat FORMULA pemasaran gaya baru yg sy sebut CROWD Marketing or HORIZONTAL Marketing. Mengadaptasi Einstein, formula itu berbunyi begini: E = wMC2 Dimana: - E : Energi […]

Written by Yuswo Hady 10th June 202110th June 2021

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MERAMU VIRAL [MCD + BTS]

Branding yg paling ampuh di era HORIZONTAL saat ini adl dg memanfaatkan 3F (FANS, FRIENDS, FOLLOWERS) utk ngomong di socmed. + PEER-POWER matters.+ MANY-TO-MANY conversations matters+ CROWD activations matters Heboh McD + BTS adl kecerdasan marketer meramu sebuah kampanye yg memanfaatkan VIRALITAS dgn cara mengaduk-aduk emosi n kondisi pisikologis para FANS. Yuk kita obrolin bareng […]

Written by Yuswo Hady 9th June 20219th June 2021

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